About Me

Hi and welcome. I’m Alexandra Caturano, a coach that helps dynamic women get unstuck and access their deepest sense of self, in order to do the things they care most about in the world.

My coaching practice is rooted in a playful (ir)reverence for the human experience, and a passion for helping others tap into their most aligned and generative selves.

Before coaching, I studied comparative religion and spent many years in the startup world. I’ve spanned the tech and nonprofit sectors as a systems-builder, strategizer, and operator. I love connecting the dots, whether in story, systems, or in my very humbled understanding of human behavior — and especially in a coaching session.

Okay, the longer story...

There’s not a singular, linear path for how I became a coach. This isn’t a binary “before” and “after” story, because I believe strongly that we are always unfolding and becoming.

But I have been fascinated by the human psyche for my entire life. And, like you might be, I’m a product of the millennial hustle generation (and of first-generation parents). I grew up with a lot of overwhelming and paralyzing narratives of what I “should” do or who I “should” be. Having spent my college years studying religion and the the potent power of belief (for better and worse), I slowly realized how deeply programmed I had been by my own multigenerational narratives and societal blueprints. This caused me a lot of strife and internal conflict, and held me back from the ways I really wanted to exist in the world.

I spent years deconstructing and renegotiating my relationship to capitalism, patriarchy, my role in these paradigms, and my self-perception influenced by them. Meanwhile, I encountered the world of coaching and "self-help" by happenstance — during a tumultuous time in my mid-20s, a friend shared a feminist coach’s podcast that influenced me greatly. It opened up a portal to new ways of being, as I began realizing that I did not have to live by the constructed narratives I'd inherited over a lifetime.

It was groundbreaking to start operating from these more peaceful, generative, less conflict-ridden states, so I continued reframing and reimagining my relationship to self and to the world. Many years later I can’t say I’ve fully “arrived” (do we ever?), but I’ve come a long way in living a more aligned life, and returning to my core self...

...which is intrinsically curious, creative, playful, shamelessly fascinated by magic and the unseen, extremely embodied, and not inherently bogged down by the weights of modernity. It's one that naturally, innately enjoys beingness a lot more.

It's also a self with tangible plans and goals that do exist within our current economic, societal, and biological parameters. I’m continuously iterating on how I integrate these facets of self and body, dreams and desires, and daily actions, but I've found that coaching (in a variety of formats) has supported me greatly in the process. I believe it can do the same for you.

That’s what led me down the path of becoming a coach myself. In 2021 I completed a 6-month certification program rooted in CBT principles, and over time, I've integrated the tools I learned with my own experiences and textured worldview. Today, it’s my calling and privilege to guide others on (a small slice of) their journey to self-determination.

I'm fueled by the conviction that we are inherently powerful and can always benefit from taking ownership over our lived experience, regardless (but not in denial) of external circumstances. I also believe it's incredibly helpful to be witnessed in the process. I care as much about supporting my clients’  larger goals and ambitions as whether they are enjoying the process of being themselves each day, feeling fully alive and in charge of their own lives.

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Outside but woven into this work, I live my life as one giant ethnographic study of humanity and meaning-making.

I’m fascinated by flow states, consciousness, mystery and the occult, beauty, and cultivating compassion so that we can inhabit a better world for all. I'm also an eternal student of herbal medicine, an occasional dancer, and a lover of most forms of art and the obscure.