About Me

Hi and welcome. I’m Alexandra Caturano, a coach that helps dynamic women get unstuck and access their deepest sense of self, in order to do the things they care most about in the world.

My coaching practice is rooted in a playful (ir)reverence for the human experience, and a passion for helping others experience their richly textured lives with less friction and more alignment.

I trained at The Life Coach School in 2021, completing a 6-month certification program informed by cognitive behavioral theory, and have been coaching brilliant, creative and entrepreneurial clients since then. It’s my calling and privilege to guide others on (a small slice of) their journey to self-determination.

Prior to launching my practice, I studied comparative religion and spent many years in the startup world. I’ve spanned the tech and nonprofit sectors as a systems-builder, strategizer, and operator. I love connecting the dots, whether in story, systems, or in my very humbled understanding of human behavior — and definitely in a coaching session.

Okay, the longer story...

There’s not a singular, linear path for how I became a coach. I’ve been fascinated by the psyche and the power of belief for my entire life.

And, like you might be, I’m a product of the millennial hustle generation (and of first-generation parents). I grew up with a lot of overwhelming and paralyzing narratives of what I “should” do or who I “should” be. Having spent my college years studying religion and the ways in which belief influences everything at the collective level, I slowly realized how deeply societal blueprints and multigenerational narratives had seeped into my own layers.

Concretely, I encountered the world of coaching by happenstance — during a tumultuous time in my mid-20s, a friend shared a feminist coach’s podcast that influenced me greatly, kicking off a domino effect as a sort of portal to new ways of being. I passionately pursued more agency over my internal world, realizing that I did not have to live by the constructed narratives I'd inherited over a lifetime. It was groundbreaking to me to realize that my mind could be a more peaceful, less conflict-ridden place. So I centered much of early adult life around breaking through old patterns, reframing and reimagining my relationship to self and to the world.

Many years later I can’t say I’ve fully “arrived” (do we ever?), but I’ve come a long way in living a more grounded, values-aligned life, and returning to my core self...

...which is one that has always been curious and creative; both logical and intuitive; a bit playful and a bit serious; shamelessly fascinated by magic and the unseen; extremely embodied; and not inherently bogged down by the weight of patriarchal capitalism. It's one that naturally, inherently enjoys beingness a lot more.

However, it's also a self with tangible plans and goals that very much exist within our existing economic, societal, and biological parameters, and must renegotiate those relationships continuously. Somewhere along the way I developed a chronic illness, so I understand deeply how our physical limitations can especially impose constraints on our dreams. I’m continuously iterating on how I integrate these facets of self and body, dreams and desires, and grounded actions, but I've found that coaching (whether being coached 1:1 or in my self-coaching practice) has supported me greatly in this process of becoming. I believe it can do the same for you.

While there is some truly unhelpful self-help rhetoric out there, I found a lot that was extremely powerful, and I believed that having this toolkit available could make life flow more easily for so many people — especially those of us affected most by patriarchy. That’s what led me down the path of becoming a coach myself, and now, I love applying all I’ve learned on this journey to the coaching container. I care as much about supporting my clients’  larger goals and ambitions as whether they are enjoying the process of being themselves each day, feeling fully alive and in charge of their own lives.

Outside but woven into this work, I live my life as one giant ethnographic study of humanity and meaning-making. I’m fascinated by flow states, consciousness, mystery and the occult, living glamorously and beautifully, and cultivating compassion so that we can live in a better world for all. I'm also an eternal student of herbal medicine, an occasional dancer, and a lover of most forms of art and the obscure, strange, wondrous and odd.